My Business speaks with the husband and wife team behind Jack N’ Jill, an Australian-made range of natural oral care products for babies and children, about their respective takes on the business and on working with each other.

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"The support does exist and the values your business has can inspire change in the greater community."

The Australian based Jack n’ Jill has been running as a family business for more than 20 years. Frustrated by the lack of natural oral care options for babies and children, the current founders used this as the driving force to create alternative safe products. After having their own child, they were acutely aware of the environmental risks and the harmful additives he was coming into contact with on a daily basis. This inspired them to devise the safest toothpaste formula made from organic ingredients and recyclable packing. Additionally, Jack n’ Jill have just designed and manufactured their first bio-based toothbrushes made from non CMO cornstarch which allows them to biodegrade. To find out more about the company’s ethos and their latest product launch, Emily O’Dowd spoke to the co-founder, Rachel Bernhaut.

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Rachel and Justin are the two founders and heads behind Jack N’ Jill, an all natural toothpaste brand from Australia. Their toothpaste is completely safe to swallow and is targeted towards little humans: babies, toddlers and children. The cute packaging and tasty flavors make Jack N’ Jill a must-have for every bathroom and the innovative products teach kids to have a healthy relationship towards dental hygiene. We sat down with Rachel and talked about their company, family and plans for the future.

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Getting your kids to brush their teeth is a common problem for parents but not many turn it into a business that sells worldwide and turns over $8 million a year.

Melbourne couple Justin and Rachel Bernhaut were working as photographers in New York when they started searching for a toothpaste suitable for kids.

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